Brand Story 
Zumra food is a renowned online grocery store delivering imported products around the world with a specialty in Asian cuisine, The main objective was going around branding and generating more traffic to the E-commerce website.
 
Solution 
We combined setting the exact strategy with performing a set of creative concepts under the same campaign "Zumra's Birthday", We accomplished the campaign throughout two main phase (Teasing & Reveling). 
The revealing phase main purpose is to announce the campaign's content and make the audience excited to know more about it, Then the reveling phase initiated comprise a set of offers fulfilling the brand objectives, aiming to deliver a definite content beside sticking each product with a convenient context.

Result  
The campaign gained its ambitions as it generated more traffic to Zumra's website, Achieving more online presence on Zumra official pages, Retrieve the top of mind for Zumra as an online store severs imported products, By the end of the campaign the sales rate increase up to the expected value.