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TAP Café

TAP Café
1 Month
Estimated Time
5
Team Members
Delivered
Status
  • Status
  • 100%
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Client history:

TAP Cafe was established at Tanta since 2005, then it waited for its first branch to open in Cairo.

Objective:

We have created a marketing strategy for the new branch opening, foucsing on three main pillars:

- New branch announcement.

- Creating an engaging content.

- Generate traffic to the new branch through offers and highlighting the USP's of TAP Cafe.

Execution:

First of all, we created a set of posts revealing the new branch location and opening date. 

Then we need to leverage the traffic generation by getting advantage of the sessional events ( Valentine Day Etc.). 

Finally, our team has created a set of posts that describe the menu items in the appropriate context to illustrate each element's unique selling point.


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