TAP Cafe was established at Tanta since 2005, then it waited for its first branch to open in Cairo.
We have created a marketing strategy for the new branch opening, foucsing on three main pillars:
- New branch announcement.
- Creating an engaging content.
- Generate traffic to the new branch through offers and highlighting the USP's of TAP Cafe.
First of all, we created a set of posts revealing the new branch location and opening date.
Then we need to leverage the traffic generation by getting advantage of the sessional events ( Valentine Day Etc.).
Finally, our team has created a set of posts that describe the menu items in the appropriate context to illustrate each element's unique selling point.