Challenge
Increasing the page likes & Engagement beside generating traffic to Bokharest Black Café different branches was our intention by taking an advantage of Ramadan and the days after Eid El Fitr.
Idea
We availed from Ramadan and the Champions League Tournament finals as a main factors to reach our expected goals. After Ramadan we tapped into the insightful type of posts to get closer to our audience hence increase our engagement rate.
Result
By the end of the month the page engagement rate increased up to 450%, beside generating more traffic because of the competitions we created.
We achieved the online & offline presence both in parallel by the end of May 2021.
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