Client Story
Barbar Restaurant, a beloved Lebanese institution since 1979, took a bold step in bringing its delicious and comforting food to the vibrant community of New Cairo, Egypt. With a long-standing reputation for quality ingredients, warm hospitality, and a diverse menu, Barbar sought to establish a strong presence in this new market.

Execution
We have been Barbar's media buying partner since day one in Cairo, and their trusted advisor for their New Cairo branch launch. Leveraging our expertise, we crafted a data-driven media buying strategy specifically for The Drive Mall location. We implemented strategic media buys to ensure Barbar's message resonated with potential customers across various online platforms. Through this collaborative effort, Barbar successfully built a strong digital presence and attracted a loyal following in New Cairo.